Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
L'Oréal: Glam Shine Dazzling Plumping Lip Color features micro-crystal technology to create 3-D dimensional effect for shinier, fuller-looking lips, company says. Rolling out now, lip color is available in nine shades including Siren, Muse and Starlet and retails for $8.75. L'Oréal also is launching Chérie Tale limited-edition color collection for fall, a "romantic, feminine" collection of gold and plum shades accented with a pearl finish. Bowing now, shades for lips, nails, eyes and cheeks retail from $4.95 for Wear Infinite shadow duos to $9.95 for Touch-On color...
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L'Oréal: Glam Shine Dazzling Plumping Lip Color features micro-crystal technology to create 3-D dimensional effect for shinier, fuller-looking lips, company says. Rolling out now, lip color is available in nine shades including Siren, Muse and Starlet and retails for $8.75. L'Oréal also is launching Chérie Tale limited-edition color collection for fall, a "romantic, feminine" collection of gold and plum shades accented with a pearl finish. Bowing now, shades for lips, nails, eyes and cheeks retail from $4.95 for Wear Infinite shadow duos to $9.95 for Touch-On color.... Dunhill: First signature men's fragrance to debut since 1934 will be supported with distribution of 50,000 samples and print ads breaking in November books including Esquire and Interview, Cosmopolitan Cosmetics says. Dunhill features notes of geranium, white cedarwood and musk. Bowing exclusively in Saks in October, scent will retail in 1.7 oz. and 3.4 oz. edts for $45 and $60, respectively. Cosmopolitan also supporting launch of Montblanc Individuel men's scent with 50,000 samples and print ads in September books. Bowing now in Nordstrom, scent comes in 1.7 oz. and 2.5 oz. edts for $45 and $55, respectively.... DuWop: October launches include Reverse Lipliner , a colorless matte pencil that plumps fine lines around the lips to prevent lipstick from feathering, firm says. Liner, which works through ingredient Kombuchka , will retail for $18. Venom Flash Lip Venom will debut in shades of gold and silver shimmer for $15. Formula uses blend of cinnamon, wintergreen and ginger to "spice up and pucker" lips, similar to the original Lip Venom, introduced in 2001 (1 (Also see "DuWop" - HBW Insight, 7 Aug, 2000.), Marketing In Brief). Team Buttercream kit ($25) also will bow featuring lotion, bath gel and sugar scrub for $24. Products will debut in Fred Segal and Henri Bendel doors.... |