Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Secret: Sparkle Collection antiperspirant/deodorant line bowing now in drug, grocery and mass market store doors, Procter & Gamble says. Range includes two Platinum Protection Clear Gel antiperspirants in Berry Sparkle and Peach Shimmer scents, retailing for $3.69. Secret offers three Invisible Solid Sheer Dry antiperspirants in Violet Dazzle, Moonlit Rose and Pear Illusion scents for $2.69 apiece. Launch is supported by print ads breaking now in books such as People...
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Marketing In Brief
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Marketing In Brief
Adidas: Absorbent-Deo for women is the first deodorant to manage sweat as effectively as an antiperspirant, according to Coty. Aluminum-free formula contains CottonTech, a complex that "forms a permeable microfilm on the skin to absorb the moisture once it is emitted," firm claims. Available this month in food, drug and mass doors, the deodorant comes in two scents, Fitness Fresh and Pure Powder, retailing in 1.6 oz. and 2.6 oz. sizes for $2.99 and $3.99, respectively. Launch will be supported with print ads slated to break in May books, as well as online promotions...
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