Shiseido America CEO Negami Aims To Grow Clé De Peau Beauté Brand
This article was originally published in The Rose Sheet
Executive Summary
Shiseido America will double distribution of its Clé de Peau Beauté brand under newly appointed Chairman and CEO Toshio Negami, the Japanese firm said
You may also be interested in...
Shiseido Cle de Peau Expansion, Sampling Stress Consumer Focus
Shiseido's Cle de Peau ultra-prestige skin care and color line will be expanded in the U.S. this fall, backed by an extensive sampling campaign of the brand's most expensive product.
Shiseido launching Benefiance for mature/dry skin in January.
SHISEIDO BENEFIANCE TREATMENT LINE FOR MATURE/DRY SKIN LAUNCHING JANUARY in 55 U.S. Nordstrom doors. The collection is designed to provide "a progressive solution to help prevent loss of elasticity and moisture from the outer layer of the skin," according to the Japanese company. The 11-SKU line will move to specialty stores in May, followed by an August roll-out to all 800 doors that offer Shiseido products. The company noted that the "more advanced" Benefiance will replace Facial Concentrates, Shiseido's original skin care line for mature skin. Facial Concentrates, which launched in September 1983, will be gradually phased out, according to Shiseido.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program