Crest Whitestrips, Simply White Competitors Featured At PLMA Trade Show
This article was originally published in The Tan Sheet
Executive Summary
Ranir's patented Whitening Wraps for teeth are rolling out to retailers after an initial launch earlier this fall, the firm said at the Private Label Manufacturers Association Trade Show in Chicago Nov. 16-18
You may also be interested in...
PLMA In Brief
Perrigo: Private labeler unveils Nasal Decongestant PE (phenylephrine 10 mg) in preparation for launch in the first half of 2005 at the Private Label Manufacturers Association trade show in Chicago Nov. 14-16. The 18-count tablets offer a decongestant alternative to solid tablet pseudoephedrine, Perrigo says. However, the product will face competition from same-ingredient private-label entries by Leiner and PL Developments, also slated to debut in early 2005 (see 1following story). Perrigo additionally plans pseudoephedrine 30 mg liquid caps and 15 mg grape-flavored syrup, as well as several new acetaminophen products for introduction in the in the first half of the year. The Allegan, Mich.-based firm also features Century Carb Multi (comparable to Wyeth's Centrum Carb Assist) in 45-tablet bottles and a store brand nutritional drink with plant sterols (equivalent to Abbott Labs' Ensure) in 6-8 oz. cans at the show...
P&G Shrugs Off Impact Of Private Labels In Tooth Whitening Category
Procter & Gamble does not expect to face a significant challenge from private labels for its Crest Whitestrips line of tooth whitening products
Crest WhiteStrips
Retail launch slated for May with ad support to follow, P&G says. About 300,000 kits have been sold over Internet, telephone, QVC since September and in dentists' offices since July for more than $10 mil.; $3.5 mil. in online sales is biggest Web launch for P&G, firm notes (1"The Tan Sheet" Sept. 18, p. 9). P&G estimates whitening kit market at $20 mil.-$25 mil. Drugstore.com offers advance ordering for WhiteStrips to ship May 7 free of mailing charges