Zirh Renames Controversial FCUK Fragrances, Reconsiders Ad Campaign
This article was originally published in The Rose Sheet
Executive Summary
Zirh's decision to change the name of its fcuk him and fcuk her fragrances in the U.S. to French Connection United Kingdom is expected to bolster the brand's distribution and quell controversy over the original names, the Shiseido subsidiary said. As a result of the name change, new retailers are already stepping forward to carry the brand, the firm noted
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