Black-Kenneth Cole For Her Launch Will Be Backed By Ads, Sampling
This article was originally published in The Rose Sheet
Executive Summary
Coty's Lancaster prestige fragrances division will support the launch of Black-Kenneth Cole for Her with a promotional campaign including print ads and sampling, the firm said
You may also be interested in...
Lancaster Gears Up For Davidoff, Cole Men’s Fragrance Launches
Lancaster will support the launch of two new men's fragrances bowing this fall, Davidoff Cool Water Deep and Kenneth Cole Reaction, with millions of scented impressions, the Coty division said
Lancaster Gears Up For Davidoff, Cole Men’s Fragrance Launches
Lancaster will support the launch of two new men's fragrances bowing this fall, Davidoff Cool Water Deep and Kenneth Cole Reaction, with millions of scented impressions, the Coty division said
Coty Marc Jacobs, Kenneth Cole Acquisition Boosts Prestige Portfolio
The Marc Jacob and Kenneth Cole brands will be folded into Coty's Lancaster prestige fragrance division following the firm's acquisition of the fragrance licenses from LVMH, Coty announced May 30