Caboodles Restage Includes Distribution Push, Reformulation
This article was originally published in The Rose Sheet
Executive Summary
Caboodles Cosmetics is embarking on a major restage of its teen-targeted Caboodles cosmetics line through 2005 under the direction of newly-appointed President and Chief Operating Officer James Heim
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Sale of teen cosmetics line to private equity investment firm Pittco Capital Partners and select members of management is complete, the company announces. New capital will be used to add management, marketing and other resources to the firm, helping it to "reach its potential," Caboodles says. Investment consultant Charles Beech will serve as chairman and CEO of the new company. Experienced cosmetics exec, who has worked for Maybelline and Procter & Gamble, was tapped as acting CEO of Caboodles last year following the departure of Gary Schofield in May (1"The Rose Sheet" June 16, 2003, In Brief). Formerly owned by Plano Molding Company, the company also markets department store brands She She and C Me in addition to the mass market Caboodles line...
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