Low-Carb Health Consequences Create Supplement Opportunity – Consultant
This article was originally published in The Tan Sheet
Executive Summary
Dietary supplement makers should leverage the low-carb dieting trend by looking at ingredients for GI health and positioning other products that address the health consequences of a low-carb diet, according to Steve French, marketing partner for the Natural Marketing Institute (NMI)
You may also be interested in...
Low-Carb, Supplement Cross-Promotion, Sustainability Pondered By Retailers
The National Nutritional Foods Association and Natural Marketing Institute are encouraging natural product retailers to explore joint promotion of supplements and low-carb offerings, while some industry stakeholders suggest that the popular diet approach may be fading
Citrucel, Metamucil Ads Target Emerging Laxative Market: Low-Carb Dieters
GlaxoSmithKline and Procter & Gamble are leveraging the emerging low-carb dieting trend to market their older laxative products to new target populations
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC