Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Acqua di Parma: Italian beauty brand's first ads in two years will break in Vogue in September, the LVMH division says. Ads will promote fall launches, including Colonia Assoluta 1 oz. travel spray housed in a luxurious leather case and retailing for $125. Company also will distribute 60,000 direct mail pieces to customers in October through partnerships with Neiman's and Bergdorf. Acqua di Parma is distributed in about 60 doors, including Neiman Marcus, Bergdorf Goodman and Barneys, according to the company. Next year, firm will introduce a women's fragrance, Iris Nobile, in the U.S. and will support that launch with additional advertising programs...
You may also be interested in...
Acqua Di Parma Fig-Based Fragrance, Shave Line To Debut In March
Acqua di Parma Blu Mediterraneo Fico di Amalfi fragrance collection is expected to garner $1 mil. in first year sales, according to the LVMH division
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program