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L’Oréal Hopes “Sex” Sells: Actress Kristin Davis Is New Face Of Maybelline

This article was originally published in The Rose Sheet

Executive Summary

Maybelline New York will feature actress Kristin Davis as its new celebrity spokesperson in a global TV and print ad campaign launching late in the fourth quarter, the L'Oréal division announced. Davis will appear in ads to support new products bowing next year, the firm said

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