P&G Comes Out Sparkling As Judge Dismisses Colgate Complaint
This article was originally published in The Rose Sheet
Executive Summary
Colgate's failure to provide a consumer survey supporting its argument that ad claims for Procter & Gamble's Crest Whitestrips and Night Effects denigrate Colgate Simply White and Simply White Night appeared to resonate with a jury hearing Colgate-Palmolive v. Procter & Gamble
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