Nu Skin expansion
This article was originally published in The Rose Sheet
Executive Summary
Skin care direct-seller internally seeks to double its business to $2 bil. within five years with aggressive distribution strategy, which includes augmenting its presence in China, Provo, Utah company says during a Sept. 14 presentation at the Oppenheimer Business of Beauty Conference in New York City. Firm will move ahead with expansion in the region after China lifts ban on direct sales in December, Nu Skin notes. Currently operating fixed retail centers in 23 cities throughout the country, company also plans to launch retail stores, expand into 20 new cities over the next nine months and launch its dietary supplement division Pharmanex in China in 2005. Nu Skin debuted at retail in the country in early 2003 (1"The Rose Sheet" Oct. 14, 2002, p. 6)...
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