Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Adidas: Absorbent-Deo for women is the first deodorant to manage sweat as effectively as an antiperspirant, according to Coty. Aluminum-free formula contains CottonTech, a complex that "forms a permeable microfilm on the skin to absorb the moisture once it is emitted," firm claims. Available this month in food, drug and mass doors, the deodorant comes in two scents, Fitness Fresh and Pure Powder, retailing in 1.6 oz. and 2.6 oz. sizes for $2.99 and $3.99, respectively. Launch will be supported with print ads slated to break in May books, as well as online promotions...
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P&G Will Keep Secret Body Spray Ads From Targeting Young Girls
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P&G Will Keep Secret Body Spray Ads From Targeting Young Girls
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NACDS In Brief
jane: Color cosmetics line will expand with new "basic" categories that "should have been part of the original lineup," Jane & Company announces during National Association of Chain Drug Stores Marketplace conference in San Diego, Calif. June 21-24. Fall launches include a foundation with SPF in five shades for $6, as well as Attitubes lip gloss in five shades ranging in price from $3.75-$4.35. Next spring, firm will launch No Show Concealer and Lipkick Lipstick, which will retail in 10 shades for $3.49. Jane & Company purchased jane from Estee Lauder in February and has since worked to recapture retailers who no longer carry the line (1"The Rose Sheet" Feb. 16, 2004, p. 9)...