Guess? Fragrance Launch Supported with Print Campaign
This article was originally published in The Rose Sheet
Executive Summary
Parlux is backing the launch of Guess? fragrance for women with a print advertising campaign rolling out in late summer, according to the company
You may also be interested in...
Guess? Answers Men’s Fragrance Needs With “Daring” Scent
Guess? Man, the designer label's first men's scent, is positioned as a "sophisticated and daring" fragrance that captures the essence of the brand's following, according to the company
Guess? Answers Men’s Fragrance Needs With “Daring” Scent
Guess? Man, the designer label's first men's scent, is positioned as a "sophisticated and daring" fragrance that captures the essence of the brand's following, according to the company
Parlux
Continued rollout of Paris fragrance for women and initial shipments of Guess? women's scent helped boost first quarter sales 47% to $33.8 mil., firm reports Aug. 8. Parlux launched Paris Hilton's first scent last fall, while Guess? debuted last month (1"The Rose Sheet" July 25, 2005, p. 4). Net income soared 72% to $3.81 mil., according to Parlux. Fiscal year 2006 net sales are forecast at $190 mil.-$210 mil., company says. Parlux' significant growth could make the company an attractive acquisition target; the firm recently announced it was considering a sale as one way to enhance shareholder value (2"The Rose Sheet" July 18, 2005, In Brief)...