Inter Parfums Fills Specialty Retail Gap With Licensing Deal
This article was originally published in The Rose Sheet
Executive Summary
Gap Inc. is seeking to establish a presence in the beauty market under its Gap and Banana Republic apparel labels through a partnership with fragrance marketer Inter Parfums. The firms announced an exclusive, multi-year deal for the design and manufacture of personal care products July 19
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People In Brief
Inter Parfum names Gap creative director: Gary McNatton, who served as Gap's senior VP for personal-care products for eight years until 2002, and his team at Through Smoke Creative, a product design firm with clients in the fragrance and alcoholic beverage industries, will provide creative direction for products proceeding from Inter Parfum's partnership with the clothing retailer, formed in 2005 (1"The Rose Sheet" Jan. 25, 2005, p. 3). McNatton's first creation in his new role, Close, will debut at Gap stores in April. "McNatton has a 22 year history of consistently delivering award-winning design in the fields of personal care, fine fragrance, home products and package design," says Jean Madar, chairman and CEO of Inter Parfums. "He is extremely talented and, beyond that, is exceptionally knowledgeable about our industry and the Gap brand." Legacy Gap fragrances earned McNatton two of his "numerous" Fragrance Foundation FiFi awards, the firm notes
People In Brief
Inter Parfum names Gap creative director: Gary McNatton, who served as Gap's senior VP for personal-care products for eight years until 2002, and his team at Through Smoke Creative, a product design firm with clients in the fragrance and alcoholic beverage industries, will provide creative direction for products proceeding from Inter Parfum's partnership with the clothing retailer, formed in 2005 (1"The Rose Sheet" Jan. 25, 2005, p. 3). McNatton's first creation in his new role, Close, will debut at Gap stores in April. "McNatton has a 22 year history of consistently delivering award-winning design in the fields of personal care, fine fragrance, home products and package design," says Jean Madar, chairman and CEO of Inter Parfums. "He is extremely talented and, beyond that, is exceptionally knowledgeable about our industry and the Gap brand." Legacy Gap fragrances earned McNatton two of his "numerous" Fragrance Foundation FiFi awards, the firm notes
Inter Parfums, Gap take relationship to next level
Fragrance manufacturer Inter Parfums has signed four-year licensing agreement with Gap, Inc. for distribution of Gap and Banana Republic scents and personal-care items to locations outside the U.S., including Gap and Banana Republic stores as well as specialty, department and duty-free retailers, firm announces April 29. Companies' partnership launched in 2005 (1"The Rose Sheet" July 25, 2005, p. 3). Firm test-marketed items at European retailers and results have been "extremely encouraging," according to Inter Parfums Chairman and CEO Jean Madar. "This initiative is being undertaken to capitalize on cross-border brand awareness of Gap's iconic American style and Banana Republic's affordable luxury, which we have interpreted into a brand-specific assortment of fragrance, home fragrance, bath and body, and grooming products"...