Gillette Upgrades To Five Blades With Fusion Razor Collection
This article was originally published in The Rose Sheet
Executive Summary
Gillette anticipates the Fusion five-blade razor collection will achieve $1 bil. in sales within its third year on shelves, according to Blades & Razors President Peter Hoffman. The firm unveiled the line of manual and powered shavers, slated to launch in the first quarter of 2006, at a Sept. 14 press conference in New York City
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Venus Embraces Women With First Five-Blade Razor
Venus Embrace, the first five-blade razor for women, is positioned as the biggest launch for the women's shaving brand since the debut of the original three-blade Venus razor in 2001