Crabtree & Evelyn Repositioned As Trendy Natural Products Company
This article was originally published in The Rose Sheet
Executive Summary
Crabtree & Evelyn is repositioning itself as an "on-trend" natural products marketer, aiming to capture the 25-50-year old demographic, the company reported
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Marketing In Brief
Jason Natural Products: Esther-C Hydrating Masque, on shelf next month, "offers skin complete re-hydration in just 15 minutes," Hain Celestial Group claims. Product contains antioxidants Esther-C, as well as vitamins C, E and A, which "quickly absorb to nurture the skin and promote collagen production," according to the company. Masque will retail for $17.50 and will join the eight-SKU Esther-C collection, including Super-C Toner and Ultra-C Eye Lift, which will be repackaged and reformulated without parabens in November, company says...