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Niche, Gourmand Scents Will Sustain Growth In ’06 – Industry Reps

This article was originally published in The Rose Sheet

Executive Summary

The recent growth of niche and specialty fragrance brands is likely to continue in 2006 as consumers seek offerings with a more unique, exclusive positioning, according to industry representatives

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Marketing In Brief

Jergens: Kao Brands division will extend natural glow self tanning skin care collection to include FACE Daily Moisturizer, "a lightweight, oil-free moisturizer that delivers the optimum amount of naturally glowing color to even out skin tone and gradually gives faces a subtle, luminous glow," firm announces. "Specially developed for delicate facial skin, Jergens natural glow FACE Daily Moisturizer hydrates complexions without clogging pores; its gently balanced formula allows wearers to slowly develop a sun-kissed glow without ever having to worry about streaks or blotches," company claims. Product is formulated with DHA and erythrulose and will come in Fair, Medium and Medium/Tan shades. FACE Daily Moisturizer will launch in mass market doors in March, retailing for $5.99 in a 2.5 oz. tube. Natural Glow Daily Moisturizer for body hit shelves in March 2005 (1"The Rose Sheet" Dec. 20, 2004, Marketing in Brief)...

Marketing In Brief

Bulgari: Spring introduction of au thé rouge will be supported with in-store sampling, firm announces. Latest addition to Eau Parfumée tea-based fragrance collection will debut exclusively in a total of 55 Saks Fifth Avenue doors and Bulgari boutiques before rolling out to broader distribution in May, Bulgari notes. Created by International Flavors & Fragrances' Olivier Polge, au thé rouge comprises top notes of pink pepper, orange and bergamot, which blend to a heart of red tea and fig pulp. Drydown features walnut and musk accords. Scent will retail in 50 mL and 100 mL sizes for $57 and $82, respectively. Ancillaries will include Bath & Shower Gel ($38) and Body Lotion ($46). Au thé rouge joins au thé blanc, which debuted in 2003, and au thé vert, which bowed in 1992...

Victoria’s Secret Beauty Premiere Print, TV Ads Will Debut In December

Victoria's Secret Beauty is seeking to double its $900 mil. retail business by stepping up strategic marketing efforts, launching new products and restaging existing offerings, as well as tapping into the company's lingerie customer base, VSB President and GMM Christine Beauchamp said during Limited Brands' annual investor update meeting Nov. 7-8 in Columbus, Ohio

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