Alberto’s acquisition plans
This article was originally published in The Rose Sheet
Executive Summary
Premium mass market skin care brand "would probably be at the top of our wish list" of potential acquisitions, Alberto-Culver President, Consumer Products Worldwide Jim Marino says during Feb. 23 Consumer Analyst Group of New York conference. Company previously indicated it will consider strategic acquisitions in skin care or hair care following a planned spin-off of Sally Beauty, after which Alberto will operate as a standalone consumer products business with Marino as CEO (1"The Rose Sheet" Jan. 16, 2006, p. 3). Firm also will continue to sustain high levels of advertising and marketing support behind existing brands like V05, Nexxus, Tresemme hair care brands and St. Ives skin care, Marino notes, adding St. Ives will be updated with new packaging and advertising this year...
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