Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden: Provocative Woman Interlude fragrance will debut in April, company says. Scent opens with notes of sparkling champagne, wild berries and guava leaf, which warm to a heart of sunset orchid, rose petals and mango flower. Drydown comprises cashmere musk, white chocolate and redwood. Interlude is positioned as a "fragrance that creates an intimate yet alluring and daring aura of seduction," Arden says. Scent will retail in 1.7 oz. and 3.4 oz. edp sprays for $42.50 and $52.50, respectively. Elizabeth Arden Provocative Women debuted in 2004 (1"The Rose Sheet" Feb. 16, 2004, Marketing in Brief)...
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Suit against Arden
The Stephan Company has filed a lawsuit against Elizabeth Arden for infringing its federally registered Interlude trademark for personal care products and fragrances, company announces June 22. Filed in the U.S. District Court for the Southern District of New York, suit seeks an injunction barring Elizabeth Arden from selling Provocative Interlude fragrance and products, which are on sale in fine department stores. Arden launched Provocative Interlude in April (1"The Rose Sheet" April 3, 2006, Marketing In Brief). Stephan notes blocking further sales of the Provocative scent will prevent consumer confusion...
Suit against Arden
The Stephan Company has filed a lawsuit against Elizabeth Arden for infringing its federally registered Interlude trademark for personal care products and fragrances, company announces June 22. Filed in the U.S. District Court for the Southern District of New York, suit seeks an injunction barring Elizabeth Arden from selling Provocative Interlude fragrance and products, which are on sale in fine department stores. Arden launched Provocative Interlude in April (1"The Rose Sheet" April 3, 2006, Marketing In Brief). Stephan notes blocking further sales of the Provocative scent will prevent consumer confusion...
Marketing In Brief
Decleor: Slimming Aromatherapy range will launch in March, supported by in-store promotions and dedicated training, firm says. Products contain a blend of basil, grapefruit, black pepper, hyssop and clary sage oils, which "triggers the fat breakdown process," Decleor claims. Aromessence Contour ($62) "activates draining to filter stubborn fatty areas," according to the company. Expert Contour ($51) is the second step in the regimen, designed to intensify fat breakdown and prevent new fat masses, the firm says. Contour Balm ($45) reduces the appearance of dimpled skin. Products will be available in 80 Sephora doors, 17 Nordstrom stores and over 600 spas in U.S. Firm also is launching Anti-Wrinkle Defense Sun Protection Sun Cream SPF 15, which will retail for $29 at Barneys, on Sephora.com and in spas and salons...