Colgate Total Ad Campaign Aims To Counter Crest Pro-Health Claims
This article was originally published in The Tan Sheet
Executive Summary
Colgate will launch new advertisements for Colgate Total toothpaste to respond to direct competition from Procter & Gamble's new Crest Pro-Health toothpaste, according to Colgate-Palmolive President and COO Ian Cook
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Combe sells most of its OTC brands