Fragrance In Brief
This article was originally published in The Rose Sheet
Executive Summary
Vera Wang: Vera Wang Princess for women is being promoted at www.VeraWangPrincessBeauty.com, a site that includes artwork, a fragrance game, prizes and behind-the-scenes footage of an ad campaign featuring actress Camilla Belle, the face of the scent ("The Rose Sheet" June 19, 2006, p. 2). Princess, debuting now, is positioned as a scent for "fragrance-loving fashionistas looking to unleash their inner princess," Coty Prestige says. The juice includes notes of vanilla, lady apples, golden apricot, mandarin meringue, wild tuberose and amber. The scent is housed in a purple cut glass bottle topped with a jeweled crown cap. Princess will retail as an edt in three sizes: 1 oz., 1.7 oz. and 3.4 oz., costing $42, $52 and $68, respectively...