Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
BeautyBank: Coach fragrances and complementary products will debut under a partnership between the designer accessories brand and BeautyBank, the Estee Lauder division announces Sept. 22. Fragrances will embody the "many personalities of the Coach woman," with the first scent slated to launch in Spring 2007, positioned as a fresh and sophisticated offering, according to Coach. The agreement allows Coach to enter an "entirely new" product category under the belief that "fragrance will provide additional reasons for our customers to visit and purchase in Coach stores," firm notes...