Fekkai/Mercier partnership
This article was originally published in The Rose Sheet
Executive Summary
Laura Mercier cosmetics will be the exclusive cosmetics vendor in U.S. Frédéric Fekkai salons and spas beginning in January, in a move capitalizing on the parties' shared perspective that "true style is about enhancing one's own features and natural beauty," according to a recent release. The luxury color cosmetics brand will initially be sold at Fekkai salons in New York City, Beverly Hills, Calif. and Palm Beach, Fla., with additional locations to be added as more salons open in new markets. Frédéric Fekkai plans to open 20 retail locations in the U.S. over the next three years (1"The Rose Sheet" Oct. 2, 2006, p. 7)...
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