Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Merle Norman: Three-step skin-care system for men will debut in Merle Norman stores Feb. 1, Los Angeles-based retailer announces. MN for Men comprises a foaming cleanser to dissolve excess oil and impurities, a lightweight, non-greasy moisturizer and Post-Shave Balm, a light gel that "calms and soothes skin after shaving," firm says. The products will retail for $16 apiece. Sample sizes of the products were introduced in November 2006, when the company launched an MN for Men travel-sized gift set. Selling for $25, the set contains a 2 oz. bottle of the cleanser and 1 oz. samples of the moisturizer and post-shave balm...