Burt’s Bees & Natural Products Association To Develop Standard For Naturals
This article was originally published in The Rose Sheet
Executive Summary
Burt's Bees will join forces with other players in the beauty industry to develop a standard for natural personal-care products, the firm announced May 15
You may also be interested in...
“Non-Natural” Products Could Feel Sting Of Burt’s Bees Campaign
Burt's Bees has launched an educational advertising campaign that contrasts its formulas with products that claim to be natural but actually contain non-natural ingredients, the firm announced Feb. 11
“Non-Natural” Products Could Feel Sting Of Burt’s Bees Campaign
Burt's Bees has launched an educational advertising campaign that contrasts its formulas with products that claim to be natural but actually contain non-natural ingredients, the firm announced Feb. 11
Kline Identifies Committed Natural Brands, Unmasks Poseurs In New Study
Half of the natural-positioned personal-care brands surveyed in Kline and Company's newly available study offer products that actually contain a high percentage of natural ingredients, while the other half are largely synthetic, the market researcher says