FTC Prioritizes Weight-Loss Claims As Industry Endures “Growing Pains”
This article was originally published in The Tan Sheet
Executive Summary
A Federal Trade Commission investigator says FTC will continue to prioritize investigating supplement advertising claims, particularly for weight loss products, as the industry continues to experience "growing pains.
You may also be interested in...
FTC Testimonial Guidelines Say Advertisers Must Show Typical Outcomes
Revised Federal Trade Commission guidelines on endorsements and testimonials will not have a chilling effect on advertising as long as marketers using anecdotal testimonials provide information on what typical outcomes are, according to an FTC executive
Celebrity Vs. Expert Endorsement Subject Of NAD Review
Future ads for FRS Healthy Energy drinks that feature Lance Armstrong must clarify that the athlete is endorsing the product as a celebrity, not as a professional cyclist, according to the National Advertising Division
ERSP Refers NVE Pharmaceuticals’ AppuLoss Weight-Loss Ads To FTC
The Electronic Retailing Self-Regulation Program referred advertising for NVE Pharmaceuticals' AppuLoss dietary supplement to the Federal Trade Commission after the firm failed to respond to an inquiry