Men’s Market To Grow On Simplicity, Masculinity And One Blockbuster Brand
This article was originally published in The Rose Sheet
Executive Summary
It will take "one key blockbuster player" to come in at the mass level to galvanize men's personal care, according to Stephan Kanlian, chair of the master's degree program in cosmetics and fragrance marketing and management at the Fashion Institute of Technology in New York
You may also be interested in...
Unilever Called Out For “Hypocrisy” Of Conflicting Dove, Axe Ad Campaigns
Unilever has come under fire for the seemingly contrary messages of Dove and Axe, two of its biggest brands and most buzzed-about advertising campaigns
Unilever Called Out For “Hypocrisy” Of Conflicting Dove, Axe Ad Campaigns
Unilever has come under fire for the seemingly contrary messages of Dove and Axe, two of its biggest brands and most buzzed-about advertising campaigns
Male Grooming Promos Capture Webby Award Nominations
Nominees for the 11 Annual Webby Awards' Best Beauty and Cosmetics Site of the Year highlight the creativity of online promotions targeting young men