HBW Insight is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

P&G Faces Proposed Class-Action Alleging Fraud Over Crest Pro-Health Rinse

This article was originally published in The Tan Sheet

Executive Summary

A proposed class-action lawsuit alleges Procter & Gamble failed to warn consumers that its Crest Pro-Health Rinse may stain teeth and impair the sense of taste

You may also be interested in...



P&G Appeals NAD Decision On “Dentist-Recommended” Crest Pro-Health Ad

Procter & Gamble intends to appeal the National Advertising Division's conclusion the firm should modify ads suggesting its Crest Pro-Health toothpaste is recommended for use by dentists

Crest Mouthwash To Be Presented As Alternative To “Intense Experience”

The launch of Crest Pro-Health Rinse mouthwash will be supported by a $100 mil. advertising and public relations efforts, Procter & Gamble announced Feb. 7

Fenty Cleanser Performance Claims Supported, But Influencer Videos Need Disclaimers – NAD

A National Advertising Division review of claims by LVMH-owned Fenty Skin determined makeup- and dirt-removal representations were substantiated by a study and subject questionnaire, but demo videos from paid endorsers must include disclosures about material connections in accordance with FTC guidelines.

Topics

Latest Headlines
See All
UsernamePublicRestriction

Register

RS137431

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel