Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Avon: Actress Courtney Cox is tapped as spokeswoman for Spotlight, Avon's new women's fragrance, company says Nov. 5. Cox embodies spirit of new fragrance as she "embraces the notion that every woman is a star in her own right," according to the release. Spotlight, a sparkling scent highlighting Italian bergamot and fresh mandarin pur, is designed to capture "growing excitement of the world's fascination with celebrity and notions of fame." Spotlight is designed by International Flavors and Fragrances and also features "deluxe naturals" from IFF's Laboratoire Monique Remy - hydroponic white freesia, tuberose absolute and mimosa pur. Juice is housed in a "glimmering, quilted" glass bottle with rectangular top. Cox will appear in Avon's brochure worldwide in support of the launch. Spotlight will be available in April 2009 for $22.50 in U.S. and launch globally in summer 2009
You may also be interested in...
Avon's "Gotta Feeling" About Fergie, Teams Up On Fragrance
Multi-platinum recording artist Fergie will collaborate with Avon on a fragrance to be launched globally in August 2010
Avon's "Gotta Feeling" About Fergie, Teams Up On Fragrance
Multi-platinum recording artist Fergie will collaborate with Avon on a fragrance to be launched globally in August 2010
Marketing In Brief
Estee Lauder: Latest women's scent Dreaming from Tommy Hilfiger is "inspired by the luxurious feeling of escaping into a fantastical dream," the firm says. The fragrance is designed to appeal to a slightly older demographic than that targeted by tommy and tommy girl, Aramis and Designer Fragrances President Veronique Gabai-Pinsky notes in a statement. Peach accords make up the core of the fragrance, accented by floral notes - such as freesia, tuberose and white hibiscus - and warm notes like white woods and seductive orris. The half-ounce parfum concentration will be packaged in a fabric box with a dream interpretation book and a removable charm for $125; Dreaming also will be offered in 1 oz., 1.7 oz. and 3.4 oz. sizes for $35, $45 and $60, respectively. Ancillaries include a body lotion, body wash, rollerball/lip gloss duo and a solid perfume pendant...