Supplements’ Direct Response Marketing Success Sets Off FTC Alarm
This article was originally published in The Tan Sheet
Executive Summary
Dietary supplement firms could face more aggressive enforcement from the Federal Trade Commission as they take advantage of increased direct response marketing opportunities created by the recession
You may also be interested in...
FTC Consumer Chief Vladeck’s Reputation Precedes Him
David Vladeck's appointment as Federal Trade Commission consumer protection chief could bring tighter enforcement against misleading claims for dietary supplements and other products
ERSP Refers Premier Partners’ Teeth Whitening Ad To FTC
The Electronic Retailing Self-Regulation Program referred direct response advertising by Premier Partners to the Federal Trade Commission after the tooth whitener maker declined to address an inquiry into its performance claims
FTC’s Testimonial Guides Squeeze Advertisers’ Options – Trades
The Federal Trade Commission's proposed revisions to its guides on endorsements would "impede the use of even truthful consumer testimonials" and are based on "flawed studies," trade associations say