Innovation Awards In Brief
This article was originally published in The Rose Sheet
Executive Summary
CEW Beauty Awards: Cosmetic Executive Women recognized the year's most innovative products at May 1 event in New York. Best anti-aging face products in prestige and mass markets are Clinique's Even Better Skin Tone Corrector, which "virtually undoes the visible evidence of sun damage, dark patches, skin stress, age spots and even the darkening that follows acne scarring," and Procter & Gamble/Olay's Regenerist 14-Day Skin Intervention, respectively. Olay Regenerist Micro-Sculpting Cream took the prize last year for mass anti-aging. In the Bath & Body category, Avon's Anew Clinical Professional Stretch Mark Smoother, featuring firm's TriLaser technology, and The Estee Lauder Companies/Ojon's Tawaka "The Ball" take home honors for mass and prestige body treatments of the year. P&G and ELC again come out on top for their facial moisturizers - Olay Definity Color Recapture and Estee Lauder Time Zone Line and Wrinkle Reducing Moisturizer SPF 15, which contains the brand's Tri-Hyaluronic Acid Complex (1"The Rose Sheet" Oct. 27, 2008, p. 10). Zirh Holdings' Drenched face cream within the Zirh Platinum range is named best men's grooming product. Mass women's scent of 2009 is Avon's Bond Girl 007, while "G" from Coty and Gwen Stefani's Harajuku Lovers set stands out among prestige scents. CEW board members vote on winners after finalists are selected from a pool of entrants by CEW members and industry insiders
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