P&G To Sponsor Team USA Through 2012 Olympic Games
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble will sponsor "the most positively viewed sports property in the United States" under an alliance with the U.S. Olympic Committee, announced Sept. 1
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P&G and Team USA align
Procter & Gamble announces marketing collaborations with Team USA athletes extending through the 2010 Olympic Winter Games in Vancouver. Speed skater Allison Baver, ice dancer Tanith Belbin, bobsledder Vonetta Flowers and alpine skier Lindsey Vonn are linked with beauty brands Cover Girl, Olay, Olay Quench, Pantene, Secret and Venus. Speed skater Apolo Ohno and snowboarder Lindsey Jacobellis align with Vicks. "Partnering with these world-class athletes further accentuates our commitment to Team USA and P&G's long tradition of helping people achieve their personal best each and every day," says Kirk Perry, P&G's VP for North America. "Each one of these athletes has a unique personality that fits within our brands' equities, and we are confident they will resonante with our target consumers." P&G will sponsor Team USA in the 2012 Olympic Games as well (1"The Rose Sheet" Sept. 7, 2009)
P&G and Team USA align
Procter & Gamble announces marketing collaborations with Team USA athletes extending through the 2010 Olympic Winter Games in Vancouver. Speed skater Allison Baver, ice dancer Tanith Belbin, bobsledder Vonetta Flowers and alpine skier Lindsey Vonn are linked with beauty brands Cover Girl, Olay, Olay Quench, Pantene, Secret and Venus. Speed skater Apolo Ohno and snowboarder Lindsey Jacobellis align with Vicks. "Partnering with these world-class athletes further accentuates our commitment to Team USA and P&G's long tradition of helping people achieve their personal best each and every day," says Kirk Perry, P&G's VP for North America. "Each one of these athletes has a unique personality that fits within our brands' equities, and we are confident they will resonante with our target consumers." P&G will sponsor Team USA in the 2012 Olympic Games as well (1"The Rose Sheet" Sept. 7, 2009)
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