TRIA Enhances Home Hair-Removal Device, Lowers Price In Time For Holidays
This article was originally published in The Rose Sheet
Executive Summary
TRIA Beauty has upgraded its laser hair-removal device, knocked $200 off the price and launched a multimedia marketing campaign to entice shoppers this holiday season
You may also be interested in...
Maker Of Hair Removal Device Referred to FTC For Unresponsiveness
Canadian hair removal device marketer VISS Beauty is being referred to the Federal Trade Commission and FDA following its refusal to participate in the National Advertising Division review process.
Maker Of Hair Removal Device Referred to FTC For Unresponsiveness
Canadian hair removal device marketer VISS Beauty is being referred to the Federal Trade Commission and FDA following its refusal to participate in the National Advertising Division review process.
FDA clears TRIA's acne treatment device for OTC
TRIA Beauty is planning a spring 2010 launch for its blue light device designed for home treatment of acne, after receiving over-the-counter clearance from FDA, firm announces. The device will debut on TRIABeauty.com and at select retailers. Firm says its blue light technology is 10 times more powerful than other OTC blue light devices, and that it delivers clear skin faster with shorter treatment times. TRIA cites clinical studies demonstrating the technology "cleared breakouts as quickly and effectively as professional blue light treatments." The company's home-use permanent laser hair-removal device received FDA approval in 2007; it retails for $595 (1"The Rose Sheet" Nov. 9. 2009)