Colgate Gains "Competitive Edge" With Oral Care Partnerships
This article was originally published in The Tan Sheet
Executive Summary
Colgate-Palmolive's partnerships with oral care professionals and researchers over the past four years have beefed up the firm's product pipeline, providing a "unique competitive edge" in the development of therapeutic products
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New Products In Brief
Neosporin extends lip care line: The Johnson & Johnson topical antibiotic brand expands its lip care line with the September launches of Neosporin Lip Health Daily Hydration Therapy and Overnight Renewal Therapy. According to J&J, Daily Hydration Therapy "is clinically shown to restore visibly healthier lips in three days" with a formula including lipids, antioxidants, peptides, vitamins and emollients. It also guards against sun damage with SPF 20. Overnight Renewal Therapy smoothes and softens lips while the user sleeps, the firm said. Daily Hydration Therapy is available in a 0.35-ounce tube and Overnight Renewal Therapy is sold in a 0.27-ounce pot, both for about $4.99