Colgate Oral-Care Innovations, Ads Debut In 2011; Pro-Relief Waits
This article was originally published in The Rose Sheet
Executive Summary
Colgate-Palmolive provided a long-awaited update on its pending launch of Colgate Sensitive Pro-Relief toothpaste in the U.S., in addition to details on new oral-care launches and ad campaigns, during its fourth quarter and year-end call Jan. 27.
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