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On Outskirts Of Oral-Care War, C&D Focuses On "Power Brand" Extensions

This article was originally published in The Rose Sheet

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Executive Summary

Church & Dwight looks to line extensions within its "power brands" to help offset possible losses in the oral-care segment caused by competitors' pricing war.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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