Ido Leffler Says Yes To “Positive” Natural Care For “Light-Green” Consumers
This article was originally published in The Rose Sheet
Executive Summary
Roughly five years ago, Ido Leffler set out to build the “Apple of the natural beauty world,” a “positive” brand for “light-green” consumers that would generate excitement and get people talking.
You may also be interested in...
No To Grapefruit Mask? Natural Player Yes To, Inc. Issues Recall Following ‘Chemical Burn’ Reports
Yes To is investigating reports – including posts on leading social media platforms – regarding irritation and redness experienced by children and other users of its Yes To Grapefruit Glow-Boosting Unicorn Paper Mask. In the meantime, the company is recalling the product voluntarily.
Yes To Aims To Quadruple Sales, Expanding Beyond Facial Care, Carrots
Yes To CEO Joy Chen offers optimistic projections for the natural-based company, which she has repositioned to grow into new categories, fruits and vegetables.
JASON Aims To Redeem Natural Deodorant, Hair-Care With Products That Work
Deodorants and hair care have been two particularly tough categories to perfect in the natural and organic world, but The Hain Celestial Group’s JASON unit believes it has made significant headway.