Bond No. 9’s Love For NY Spreads From City Neighborhoods To Larger State
This article was originally published in The Rose Sheet
Executive Summary
Building on its line of fragrances celebrating New York City neighborhoods, Bond No. 9 salutes the broader state and its “endless surprises and adventure in every corner” with a new collection unveiled at the Elements Showcase Aug. 15-16.
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Marketing In Brief
Drakkar Noir TV: L'Oréal USA launches first TV spot for Drakkar Noir men's fragrance in more than a decade, company announces. Ad, which broke Feb. 20 on the Speed channel, features NASCAR racer Dale Earnhardt Jr. with his car and carries tagline, "Feel the power," firm says. TV ad also will be seen in regional markets through department store ad buys, according to L'Oréal. TV ad campaign follows $10 mil. marketing campaign featuring Earnhardt, which began last year to promote the 19-year-old fragrance (1"The Rose Sheet" Jan. 21, 2002, p. 3)...