L2: Beauty Industry Finally Embracing Digital Marketing
This article was originally published in The Rose Sheet
Executive Summary
Beauty industry embracing digital marketing and e-commerce, as beauty sales in brick-and-mortar are flat to declining, says L2, a membership-based organization that consults on digital landscape. Firm’s Digital IQ Index for beauty finds The Estee Lauder Companies, L’Oreal firms dominate digital realm.
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