U.K. Allows Supplement Weight-Loss Claims Little Wiggle Room
This article was originally published in The Tan Sheet
Executive Summary
As resolution season arrives, the advertising watchdog underscores the rules for weight-loss claims and testimonials. Boots Pharmaceuticals’ Carb Control made a common unsubstantiated diet aid claim – binding fats in the stomach so they are not absorbed by the body, helping users shed pounds, the agency says.