Fair Trade USA’s Draft Certification Policy Riles Organic Community
This article was originally published in The Rose Sheet
Executive Summary
The Organic Consumer Association’s Fair World Project opposes Fair Trade USA’s draft policy for multi-ingredient products, which it says panders to big business and represents a step backward even from the group’s previously contested standards. Dr Bronner’s Magic Soaps is preparing to file a new complaint with the National Advertising Division.
You may also be interested in...
Natural Marketers Discuss Ingredient-Sourcing Challenges, Greenwashing
Natural brands should cultivate a personal relationship with their suppliers while also having a backup in place to ensure against business disruptions, panelists at the Sustainable Cosmetics Summit suggested.
Dr. Bronner’s Urges NAD/NARB To Refer Fair Trade USA To Regulators
Unsatisfied with Fair Trade USA’s response to the National Advertising Review Board’s latest ruling, which advised the certifier to require percentage breakdowns for fair-trade ingredients on personal-care products, Dr. Bronner’s Magic Soaps asks that the case be referred to regulatory authorities.
Dr. Bronner’s Brings Avon, Fair Trade USA Before NAD For “Deceptive Practices”
Dr. Bronner’s Magic Soaps has taken its beef with Fair Trade USA (formerly TransFair USA) and brands that flaunt its seal to a new forum, the National Advertising Division, with disappointing results for competitor Avon Products.