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Avon Phasing Out Triclosan As Shareholders Push For More Substitutions

This article was originally published in The Rose Sheet

Executive Summary

Avon Products Inc. says it is no longer using triclosan in new product development and has begun replacing the antimicrobial ingredient in the “small number” of products in its portfolio that contain the antimicrobial agent. Meanwhile, shareholders are being asked to vote on a proposal promoting a broader policy on controversial ingredients and their replacement with safer alternatives.

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Currently comprising 16 informative YouTube videos, and with 25 more coming before year-end, Johnson’s Baby’s biggest social-media campaign to date has generated 2.3 million views online and sparked a dialogue among millennial moms about Johnson’s products and baby-care issues, the company says. The initiative follows a reformulation announced by J&J in 2011 that removed formaldehyde-releasing preservatives and other controversial ingredients from the line in accordance with consumer demand.

J&J Baby Social-Media Campaign Underscores “Safety Promise” Post-Reformulation

Currently comprising 16 informative YouTube videos, and with 25 more coming before year-end, Johnson’s Baby’s biggest social-media campaign to date has generated 2.3 million views online and sparked a dialogue among millennial moms about Johnson’s products and baby-care issues, the company says. The initiative follows a reformulation announced by J&J in 2011 that removed formaldehyde-releasing preservatives and other controversial ingredients from the line in accordance with consumer demand.

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