Kroger Dives Into Online Supplement Sales, Vitacost Stays Afloat With Merger
This article was originally published in The Tan Sheet
Executive Summary
Kroger will pay approximately $280 million for Vitacost.com, valuing the online supplement and health food retailer at $8 per share, a premium of 51% on it closing share price on Feb. 19, 2014, the day before a major shareholder asked the firm’s management to consider selling.
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