J&J Pits 5% Minoxidil Rogaine For Women Against ‘Cosmetic, Quick Fixes’
This article was originally published in The Rose Sheet
Executive Summary
Firm’s McNeil-PPC subsidiary has patent exclusivity for Women’s Rogaine with the higher concentration of minoxidil through February 2017, tightening its grip on a market that cosmetics firms have struggled to penetrate effectively in the United States. According to a brand consultant and dermatologist, the new Rogaine offering actually helps regrow hair rather than merely “masking” the issue.