Firm's Discontinued Hair Volume Claims Keep Growing Back; NAD Alerts FTC
This article was originally published in The Tan Sheet
Executive Summary
New Nordic's seeming refusal to dispense with hair-growth claims in ads for its Hair Volume supplement, despite repeated promises to the National Advertising Division, has resulted in a referral to the Federal Trade Commission.
You may also be interested in...
P&G’s NIOXIN Shows How To Address Hair Loss Without An FDA Warning
With FDA scrutinizing the marketplace for cosmetics promoted as drugs, and a clear cautionary statement from the agency about topical products marketed as hair growers or hair-loss preventers, beauty firms have little choice but to incorporate approved OTC drug ingredients in such products. P&G’s professional hair-care brand NIOXIN has done just that with its new Advanced Thinning range featuring minoxidil.
Evidence Needed For Hair Volume’s Baldness-Reversing Claims – NAD
The National Advertising Division advises New Nordic USA to discontinue claims suggesting that its Hair Volume dietary supplement strengthens hair and even reverses genetic pattern baldness in women. The bulk of the advertiser’s submitted evidence was either insufficient or irrelevant to the claims in question.
Unilever’s Dove Recommits To ‘Real Women’ Against Rising AI Threat
Unilever PLC’s Dove and Baby Dove brands continue tackling prominent social causes with a vow to be responsible about representing women realistically in advertising in the age of AI and a renewed commitment to closing the Black maternal care gap.