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NAD Voice Muted In Appeal Deliberations Under Procedural Changes

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division's input will not be included in appeals of its decisions under a change expected to take effect in November, though the unit's attorneys may still be available to answer questions as needed. Recommended by an American Bar Association working group, the revised system is intended to free up NAD resources to accelerate advertising-claim reviews.

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Tom's Of Maine Ingredients' Efficacy Weighed Against 'Natural' Claim In NAD Review

Tom's of Maine's Naturally Dry Antiperspirant complies with FDA requirement that antiperspirants contain an aluminum salt-based active ingredient, but NAD says “naturally dry” misleads by implying that natural ingredients are responsible for product’s effectiveness. Brand owner Colgate also says an earlier class action settlement of "identical" ad claims precludes a NAD review.

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