OTC Drug Firms' Online Subscription Sales Would Jeopardize Retail Partnerships
This article was originally published in The Pink Sheet
Executive Summary
OTC drug firms would cannibalize their sales at retailers if they offer online subscription sales, the rapidly growing e-commerce model that offers advantages that appeal to consumers, says former P&G marketing executive Brent Walker.
You may also be interested in...
P&G Talks Digital, Shave Biz Strategy In Light Of Unilever’s DSC Buy
Many emerging e-commerce brands may merely be flash-in-the-pan phenomena, but P&G is investing significantly in e-commerce and digital marketing to “win mobile back,” according to CEO David Taylor. The firm also will continue to strengthen the mid and value tiers of its shave business, he said during a Q4 earnings call in which Unilever’s Dollar Shave Club acquisition was on a number of analysts’ minds.
In Brief: L’Oreal Acquires IT Cosmetics, Provides Microbeads Update; More
L’Oreal adds IT Cosmetics to its thriving Luxe business for $1.2bn in cash. Unilever offers perspective on its Dollar Shave Club acquisition during its Q1 earnings call.
Church & Dwight Makes A Toppik Of E-Commerce Sales Growth
CEO Matthew Farrell says 1% to 3% of the firm's sales currently are online, a range he called equal to most other firms competing in the same spaces. But with around a third of the sales for the recently acquired Toppik hair growth line online, C&D firm expects to extrapolate that e-commerce acumen to its other lines.