Hispanic Consumers Make Large Target For OTC Brand Engagement – Survey
This article was originally published in The Pink Sheet
Executive Summary
Half of US Hispanic consumers are seeking information on OTC products, say experts on Hispanic marketing during a CHPA webinar on the Hispanic path to purchase. Thirty-six percent of Hispanics glean data on OTCs from TV ads, compared to 19% of non-Hispanics.
You may also be interested in...
Women Hold Key To Unlocking Hispanic Market Growth Potential
The Hispanic population represents a significant OTC sales growth opportunity with a projected buying power of $1.5 trillion by 2015. The self-care industry “is generally … ignoring the Hispanic market” and should expand its outreach and education efforts targeting Hispanic women, marketing experts say.
MoCRA’s Adulteration Ambiguity And FDA’s New Cosmetic Recall Authority: Attorney Weighs In
The US FDA should use guidance or rulemaking to clarify MoCRA provisions related to adulteration, Amin Wasserman Gurnani attorney Angela Diesch suggested at the Independent Beauty Association’s Cosmetics Convergence Spring Symposium. Attendees also sought her take on whether the agency’s new recall authority is likely to spell an increase in cosmetic product recalls.
Beauty Packaging Producers: July Marks Registration Deadline With PRO In Three States
Companies considered producers of single-use packaging in Oregon, Colorado and California must register with Circular Action Alliance, the leading (and currently only) producer responsibility organization, by 1 July 2024 under new state recycling laws.