Hispanic Consumers' Route To OTC Drugs Stops At Pharmacy Counter
This article was originally published in The Pink Sheet
Executive Summary
OTC drug companies seeking to capture Hispanic consumers' attention at retail should engage with pharmacists, who are more influential to Spanish-speaking customers than other, finds a Nielsen and Univision survey.
You may also be interested in...
Hispanic Consumers Make Large Target For OTC Brand Engagement – Survey
Half of US Hispanic consumers are seeking information on OTC products, say experts on Hispanic marketing during a CHPA webinar on the Hispanic path to purchase. Thirty-six percent of Hispanics glean data on OTCs from TV ads, compared to 19% of non-Hispanics.
Climb In Consumer Self-Care, Slide In Rx Margin Boost Front-Of-Store Pharmacy Sales
OTC drug and supplement marketers could benefit from stronger outreach to independent pharmacists, via product education and patient sales collateral, pharmacists say in a Healthcare Distribution Management Association survey.
MoCRA Stakeholders Reminded Registration Enforcement Begins 1 July: ‘Do Not Delay!’
The Independent Beauty Association urged stakeholders at its Cosmetic Convergence Symposium to take action to ensure they are meeting requirements of the Modernization of Cosmetics Regulation Act come 1 July, when FDA’s enforcement of the facility and product registration deadline begins. Presenters offered tips from companies that have already completed the process.